Company History

Coverland is the South African brand of the worldwide Monier Braas Icopal Group. Coverland history dates back to 1949 when the company, then known as Vereeniging Tiles Ltd, installed the first double action line production tile machine. Over the years Vereeniging Tiles Ltd expanded dramatically and Coverland Roof Tiles was formed in 1976 by the merger of four major concrete roof tile manufacturers.

In December 1998 Coverland Roof Tiles joined forces with Lafarge Roofing. In 2006 Lafarge Roofing acquired 100% of the Kulu Group business, the third largest concrete tile producer in South Africa. Lafarge sold Lafarge Roofing to private investors. The business began operations as an independent company, under the name MONIER Ltd. MONIER Roofing South Africa operates under the brand name Coverland.

Today, with more than 60 years of roofing experience under the belt, Coverland remains the leading concrete roofing material supplier in South Africa. A national footprint of 9 production facilities and 3 depots and ensures that product is readily available to customers throughout Southern Africa. The knowledge and technical expertise held in roofing systems along with support from the Monier Technical Centre in Germany, sets Coverland apart from the competition.

 

COMPANY MILESTONES

1919

Redland is founded as Redhill Tile Company.

1946

Company name changes to Redland Tiles.

1949

Redland expands to South Africa (Vereeniging Tiles Ltd) and Australia.

1954

Redland acquires a majority stakeholding in Braas, Germany. Production begins at the Heusenstamm plant.

1966

Bramac is founded in Austria by Braas and Ebenseer Betonwerke.

1969

Redland acquires Monier Ltd. in Australia. Further expansion begins in Southeast Asia, e.g. Indonesia, Japan, Malaysia, Singapore and later the US.

1976

Coverland Roof Tiles forms by merger of Vereeniging Tiles Limited, Tongaat Corogroup Ltd, Vereeniging Refractories Ltd and Redland Rooftiles of the UK

1990

Braas acquires the Schiedel Group, a producer of chimney systems.

1997

Lafarge acquires Redland. Consequently Redland takes over the roofing part of the business, and becomes a majority stakeholder in Braas; the Roofing Division of Lafarge is founded.

2000

Lafarge acquires the remaining stakes of Braas.

2001

Lafarge Roofing acquires Klöber and Swedish metal pan tile manufacturer Kami. Heavy expansion begins with the entrance into new countries and an extension of the global plant network to more than 200 plants.

2002

Business activities expand in the USA with the construction of a new concrete roof tile plant in Denver, Colorado. A joint venture in clay roof tile production is launched in Thailand.

2004

The first Indian concrete roof tile plant opens in Bangalore. Chimney manufacturers Rite-Vent (UK) and Bemal (Belgium) are acquired.

2005

Building begins on seventh concrete roof tile plant in China. Lafarge Roofing purchases and refits a concrete roof tile plant in Krasnodar, Russia.

2006

Schiedel steps into the US market with the acquisition of a stake in Earthcore Inc. Kulu is acquired, the third largest concrete tile producer in South Africa.

2007Lafarge sells Lafarge Roofing to PAI partners. European accessories producer, Hausprofi, is acquired.
2008

Lafarge Roofing becomes Monier Ltd. 2008 sees the return of the respected Redland Brand in the UK. Fully integrated and guaranteed Solar Water Heating System launched.

2009

Financial restructuring successfully completed: former senior lenders are the new owners of the Monier Group. Redland celebrates its 90th anniversary, also marking the founding of Monier.

2010

Monier divests its concrete tile business Tegula in Brazil Monier Group sells stake in MonierLifetile in the USA and Mexico.

2011

Monier Group strengthens presence in South-Eastern Europe by acquiring 100% ownership of Bramac.

2014

Monier Group is renamed The Braas Building Group. Coverland celebrates 65 years of roofing excellence.

2015

Launch of Polokwane Depot

2017

Braas Monier Building Group acquired by Standard Industries, becoming part of BMI (Braas Monier Icopal)